Zebra created the visual identity for Singapore-based brand consultants Affinity. Affinity specialise in brand strategy and ethical brand management. They also apply their brand thinking through pro bono work.
The two letter f’s within the logotype face each other to visually represent the affinity between two separate partners, coming together to achieve a greater good collaboratively. Imagery of twins helps further represent the idea of a close affinity between two parties. One twin represents Affinity’s client and the other represents the client’s target audience.