Based in Singapore and Mumbai, BJETS was the region’s first dedicated personal aviation provider. Focusing on India and Southeast Asia, BJETS aimed to bring private jets within easy reach as well as ensuring safety, comfort and discretion.

The identity needed to be sophisticated and minimal. The ‘B’ of the logo contains a stylised image of a bird in flight. The colour, typography and imagery style combine to create a prestige look designed to appeal to BJETS target audience.