Fashion merchandising company Palette 1.5 wanted to launch an online retail concept store that could compete with e-commerce giants like Net-a-Porter and ASOS. They needed to create a brand with a distinctive space and attitude that would appeal to fashion-forward young women and men.

In collaboration with ad agency TFO we created the unique name Modajar. We then designed a stylish visual identity and developed the brand’s persona, values and brand architecture. A bird mnemonic symbolising freedom and representing the idea of creative expression was created to embody what Modajar stood for.