Moodmakr is an app that aims to satisfy the mood of a consumer with an instant, hyper-relevant offer. We worked in conjunction with Arcade Singapore to come up with a look & feel for the brand, the app UI design and the identity itself.

We gave it a personality of it’s own, one that changed and morphed depending on the mood or state-of-mind of the character. The brand language needed to reflect this so a specific ‘tone of voice’ was also developed to reflect the friendly, fun nature of the Moodmakr character.