Vahoca is a Singapore-based asset management company whose target market is ultra high net worth individuals and entrepreneurs. Vahoca is made up from the words ’Van Hove Capital’ and the unothordox name construction symbolises the innovative way the company plans to play in the market, in comparison to the competition.
Zebra were engaged by LynxEye brand consultants to develop a visual identity based on the brand strategy they had developed. The brand promise of ‘connective investing’ was our starting point along with the brand values of convinced, committed, candid and curious. We started by developing a new symbol, an asterisk representing connectivity and made up of interconnecting letter V’s taken from the V of the Vahoca wordmark.
The wider identity included a supergraphic device which was used within the office space and signage as well as on stationery, presentations, folders and website.