Asia Miles

Asia Miles is Asia’s leading travel and lifestyle rewards programme. Owned by Cathay Pacific, Asia Miles offers exciting rewards to match different lifestyles, with varying ways to earn air miles. These include redeeming points for flights, hotel accommodation, car hire, retail or leisure activities. 

Zebra updated and refreshed the existing brand identity around the new brand promise of ‘a life rewarded’. After updating the Apex symbol and wordmark we introduced fresher colours and compiled a new image library to help further reflect the brand promise. We also designed new member cards as well as the UI look & feel for the website and mobile apps, both featuring a new set of icons.