iKare

iKare are a Singapore-based homecare provider offering nursing, therapy and daily support at home, and equipping families and caregivers so seniors stay independent and families feel confident.

Zebra Design was commissioned to create a new brand identity based on iKare’s promise of personalised, holistic care. The brand identity is inspired by the healing power of nature, the organic shapes of leaves and flowers, and the warmth of the sun’s rays. Its symbol echoes the leaves of the Ginkgo biloba, an Asian species long associated with restorative properties, making it a fitting analogy for the brand and the holistic care solutions it provides.